What is Acquisition report in Google Analytics?

 


The Acquisition report in Google Analytics is a set of reports that provide information about how users are arriving at your website. The report is divided into several sections, including:

  • All Traffic: This section provides an overview of all the traffic that is coming to your website, broken down by source and medium.
  • Channels: This section provides a detailed breakdown of the different channels that are driving traffic to your website, such as organic search, paid search, social, email, and referral.
  • Source/Medium: This section provides a breakdown of the specific sources and mediums that are driving traffic to your website.
  • Campaigns: This section provides information about the performance of specific marketing campaigns, such as email campaigns, social media campaigns, and paid advertising campaigns.
  • Referrals: This section provides a list of websites that are sending traffic to your website.
  • Search Console: This section provides information about the performance of your website in search engines, including the number of clicks, impressions, and average click-through rate (CTR) for each query.

Overall, the Acquisition report in Google Analytics provides valuable insights into how users are finding and interacting with your website, which can help you make data-driven decisions about how to improve your marketing and website optimization efforts.





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